Truth in Advertising?

Companies seem to grow bolder by the day in the claims that are made in advertising.  This may be especially true in the difficult economic times in which we live.

Today’s example:  Sharp and their limited edition (I’m not even sure what that means for a tv) Aquos TV.  I tried to find the commercial I’ve seen a couple of times on my tv recently (ironic, I know), but couldn’t find it on youtube.  It plays when you got to the homepage of Sharp.

Everything seems perfectly reasonable in the description of what I am sure is an amazing thing to behold.  And I would imagine that it would “change the way I watch tv” (as claimed).  It is the tag line at the end that I have a little trouble with:

Change your TV |  Change your life

Then you are encouraged to visit the following website:

Can a TV really do that?  Can we get some customer testimonials?  What if it doesn’t change my life, can I sue Sharp for false advertising.  What if it changes my life for the worst?  Then I suppose it’s true that you get what you pay for.  I just find this a shocking statement to make in a commercial, but why should be surprised.

…the shower of advertising we soak in teaches us that we are what we own and that we can be what we buy.  Mere things are invested with meaning and hope out of all proportion to their real value…We are lost, not found, in our sea of purchases.”

That’s from David Henderson’s excellent book Culture Shift:  Communicating God’s Truth to Our Changing World

We would do well to remember during this season Jesus’ words in Luke 12:15 – ” Take care, and be on your guard against all covetousness, for one’s life does not consist in the abundance of his possessions.”

We’re doing a poll here for the fun of it – there’s a first time for everything.


2 responses to this post.

  1. Posted by normalslife on December 6, 2008 at 1:24 pm

    I found this referring to my blog entry of the same subject and was interested to see what others had to say about it. So, I have to respond now, since I’ve given it some thought… yes, a tv can change your life. Absolutely. Everything can change your life. What I evaluated about the “life changing television” is that I would be poorer as a result of the new television… significantly poorer. And I wouldn’t be as inclined to travel, go to the gym, see friends, etc. I might be able to watch programming to simulate all these things — and that programming would be spectacularly presented — but I probably wouldn’t realistically live the rich and diverse life that I lead now. And yes, that’s a change. But not one I want to live with. 🙂


  2. You are absolutely right – just not the change that Sharp is advertising. Thanks for taking the time to stop by and leave the comment.


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